Agricultural Marketing BAG304


The core activity of any farm is producing animals or crops, but if the produce is not marketed at the right time for the right price, the whole financial viability of the farm is at best unstable. This course develops your ability to analyse and manage marketing problems in an agricultural enterprise.

SKU: BAG304 Category:



This course is comprised of eight lessons, outlined below:

  1. Agricultural Marketing Concepts
  2. Farm Marketing Strategies
  3. Target Marketing
  4. Handling Produce
  5. Customer Relations
  6. Market Research
  7. Promotions
  8. Managing Marketing


  • Explain the role of marketing in business and the importance of marketing in the business plan.
  • Assess the relative importance of marketing planning and to determine marketing strategies in relation to farming.
  • Identify target markets to select suitable marketing methods.
  • Explain the physical handling of products in the marketing process, including packaging, labelling, presentation and transportation.
  • Plan to maintain sound customer relations in an agricultural business.
  • Conduct market research into a product or service in the agricultural industry.
  • Plan to manage the promotional program for an agricultural business.
  • Develop strategies to manage the marketing of an agricultural enterprise.